Hi, I am Suhwa
I am a lead product designer with strong UX skills

I create digital products and product strategies that are grounded in user research and are enabled by close collaboration with business and technology. Packed with 10 years of experience, I am able to create design of any fidelity to realize design thinking, lean UX, and agile development.

I lead a small design team, helping their career growth.

WHAT I DO

Ideate Concepts

I often create low-fidelity design in sketches and wireframes to materialize initial ideas into product concepts swiftly. I use them for early alignment and evaluation of the big ideas, assisting crucial product decisions.






Create UI/UX Design

I design, prototype and iterate with my mission to design human-centric products and services.

I find joy in creating a simple solution for complex problem space. I have designed for various domains such as fintech, insurance, banking, insurance, e-commerce and more improving various personas’ experience.

I am experienced with creating and maintaining a design system and have worked with various design systems.


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Research to Understand or Validate

I conduct generative research to uncover human needs and perform evaluative research to validate assumptions or usability. I use various methods to collect insights qualitatively and and quantitatively.


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Collaborate on Strategy

I collaborate closely with business stakeholders and engineers to create human-centric product strategy.

I also facilitate workshops to create a user-driven product vision.


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Lead Others

I am leading a team of 5 designers, focusing on their growth.

I developed a feedback ritual enabling designers to request feedback from colleagues and clients, enhancing our feedback culture, supporting career development, and ensuring objective performance reviews. Additionally, I researched effective feedback across different job functions.






Lastly...

I code as well!

This portfolio is 100% handmade by me.

I AM
PASSIONATE
ABOUT

UX

I create user-friendly designs through various usability assessments such as PURE, SUS, and remote/on-site usability testing. My designs are feasible, thanks to my collaborative nature and knowledge of HTML/CSS.


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Product Design

I validate business ideas and create concepts that will deliver value using well-known methodologies such as the Double Diamond, Design Thinking, Lean UX, and Innovation Funnel.


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Service Design

I wear multiple hats, serving as a researcher to discover unmet needs, a design thinker to brainstorm ideas, and a strategist to translate them into valuable projects—all to optimize your customer journey and bring value to your business.


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I AM KNOWN AS

Hard Working • Responsible • Collaborative • Structured • Transparent • Foodie • Spicy • Morning Person • Bouldering • Gardener • Curious • Meticulous • Home Chef • Adaptable • Planning • Crafty • Critical • Kimchi 🥬











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